Wisdom From The Top with Guy Raz The Way Up, Episode 4 - Vala’s Pumpkin Patch
Jul 30, 2025
Tim Vala, co-founder of Vala's Pumpkin Patch, and his daughter Kelsey, part of the next generation, share their inspiring story of transforming a simple farm into an agritourism hotspot in Nebraska. They discuss their journey from strawberry picking to creating over 50 attractions. Kelsey reveals her culinary innovations and future plans for the farm. Together, they emphasize the importance of family, community, and innovation in crafting joyful experiences for visitors, all while preserving cherished traditions.
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Startup Story and Pivot to Pumpkins
- Tim Vala initially started a small strawberry farm to create his own job during a recession.
- He pivoted to pumpkins after realizing families enjoyed picking pumpkins more than strawberries.
Pumpkins Are Family-Friendly
- Pumpkin picking is more family-friendly and joyous than strawberry picking which caused back pain complaints.
- This guided Tim to focus more on pumpkins, seeing greater potential in it.
Kelsey's Early Business Experience
- Kelsey grew up immersed in the family farm business and took on small entrepreneurial roles like running a face painting booth.
- These experiences sparked her entrepreneurial spirit and gave real business knowledge.