How do you build the mental fortitude to complete a triathlon? Hundreds will see if they have what it takes this weekend when the annual IRONMAN Wisconsin comes to Madison. Participants will swim, bike, and run just over 140 miles in and around Madison. To learn what it takes mentally finish the race, host Bianca Martin talks with Larry Shapiro, recently retired UW-Madison philosophy professor, IRONMAN Wisconsin finisher, and author of Zen and the Art of Running.

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Madison Philosopher & IRONMAN on Building a Winning Mentality