Nonprofit Lowdown #324- Nonprofit Marketing in 2025: Navigating the Chaos and Creating Real Connections
Feb 10, 2025
The podcast dives into the chaotic world of nonprofit marketing as we approach 2025. It highlights the importance of building authentic connections with donors amidst funding cuts and social media pressures. The discussion emphasizes understanding Gen Z’s influence and harnessing AI and automation to work smarter. Listeners are provided with actionable strategies for audience growth and effective fundraising, all while navigating the shifting landscape of nonprofit engagement. This is a must-listen for those craving innovative marketing ideas!
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Underutilized Email Lists
- Rhea Wong overheard nonprofit leaders discussing their underutilized email lists at a cocktail party.
- Many only emailed supporters once or twice monthly despite having lists of 1500-2000 people.
Email Marketing Strategies
- Ditch the one-size-fits-all email approach and segment your list based on engagement and donation history.
- Increase email frequency to at least weekly with valuable content, not generic messages.
Creating Valuable Content
- To create valuable content, analyze email and social media metrics, conduct donor avatar interviews, and leverage your expertise.
- People crave educational content, so share what you know; AI tools like ChatGPT can help.