Christine McDannell is Co-Owner and President at Social Starfish, a full service Social Media marketing firm that customizes and manages Facebook Fan Pages, Twitter accounts, eNewsletters, and much more. On May 1st of 2010, Christine successfully sold Cleanology, an eco-friendly house cleaning company that she successfully built and nurtured from the ground up in just six years. She started it for three figures ($300 for a vacuum and cleaning supplies) and sold it for six figures.

In June of 2011, Christine decided to launch a sub-division of Social Starfish, Profit With Daily Deals, which deals with the exploding industry of Daily Deal sites (Groupon). She consults with business owners wanting to launch their deal by negotiating directly with the daily deal site, creating an upsell process, and setting up an automated follow-up system so the business owner can reap the benefits of the deal for months and years to come. She is also currently consulting with multiple daily deal companies by helping them grow their subscriber lists quickly and obtain their dream merchants to feature.

Christine has received numerous awards for her achievements, including 2009 Business Person of the Year from the San Diego District of the Small Business Administration. Christine is also active in the community. She currently serves as the President of the National Association of Women Business Owners and membership coordinator for the San Diego Glazer-Kennedy Marketing Group. In her spare time (believe it or not, she does have spare time) she enjoys reading, running, cooking, and traveling.

On this episode, Christine will tell us about about her businesses and her marketing strategies. You will be nothing short of amazed when you discover how she became a successful entrepreneur by having a never-ending quest for new business and follow-through after exiting a company.

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