167. Essential Traits of the Next Generation CRO with Brandi Starr, Rolly Keenan, Mike Geller

There’s no reason to keep them separate anymore: success, support, marketing, and sales. Their common goal is revenue, so their common leader should be the CRO. When we’re talking about the next generation of CROs, a Chief Marketing Officer is likely the best candidate because they’re already doing the bulk of that work.  
In this episode, I interview the authors of CMO to CRO: The Revenue Takeover by the Next Generation Executive, Tegrita’s COO Brandi Starr, CRO Rolly Keenan, and President & CTO Mike Geller. We talk a bout why CMOs make such good CROs and how to create a CRO function.  
Join us as we discuss:
Why the rise of the CRO is vital to good CX
Why Tegrita created a CRO role and wrote a book about it
How to tame your Frankenstack
What CMOs can do to shift into CROs
Where to position RevOps with respect to the CRO function  


Check out these resources we mentioned:
RevenueTakeover.com 
Tegrita.com   


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