
The Data T Data Orchestration with Hugo Lu
Nov 18, 2024
Hugo Lu, Founder and CEO of Orchestra, shares his journey of creating a unified control plane for data operations. He discusses the challenges of the crowded data space and the complexities of data orchestration. Hugo emphasizes the importance of data governance and enabling a successful data mesh. He also explores the necessity of column-level lineage, predictions for 2025 regarding AI, and how Orchestra leverages AI for insights. Inspired by business leaders, he offers valuable lessons from his entrepreneurial experience.
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From Excel Pain To Data Founder
- Hugo Lu discovered data by trying to automate messy Juul spreadsheets and learning SQL from the data team.
- That practical frustration set him on a path into data engineering and eventually founding Orchestra.
Stitching Eats Data Engineers' Time
- Hugo argues data teams now spend disproportionate time stitching tools instead of pure engineering work.
- He sees orchestration pain as symptomatic of excessive plumbing rather than core data problems.
Outsource Orchestration Infrastructure
- Use a managed orchestration platform to avoid running brittle Airflow/Kubernetes clusters yourself.
- Let the provider handle reliability so your team can focus on data logic, not infra ops.

