

The PRQL: Cynical Data Guy: Unpacking Tech's Latest Hype Cycles
Jun 2, 2025
Dive into the world of corporate data and the evolving role of AI in customer support. Explore the cynical side of tech talk, where lighthearted commentary meets serious insights. Discover the intriguing concept of data therapy that helps organizations navigate their data struggles. It's a mix of humor and critical reflection on the hype cycles that shape the tech landscape.
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Episode notes
Cynical Data Guy's Therapy
- Matt shares his lasting cynicism toward corporate America after years of experience there.
- He humorously calls podcast discussions a cheaper form of therapy for his cynical views.
AI First to Hiring People Again
- Klarna tried an "AI first" approach to customer support but reversed course a year later by hiring people again.
- This reflects a broader trend where most AI projects fail to deliver expected results.