Some of my biggest insights after spending a day at Dan Kennedy's house.

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Russell Brunson recounts his experience spending a day with Dan Kennedy, sharing insights and takeaways. Initially, he reflects on his admiration for Kennedy and the opportunity he missed in the past to meet him. Despite a scheduling mishap, he finally visits Kennedy's house for a consult day. Brunson describes the setting, Kennedy's basement office filled with books, and their discussions on various business strategies.

Kennedy emphasizes the importance of both current and future bank deposits in business, focusing on building long-term relationships with customers. They delve into marketing tactics like text-based campaigns, leveraging industry-specific newsletters for book promotions, and radio advertising strategies. Kennedy's unique approach to disconnecting from the internet to maintain focus and productivity also stands out to Brunson.

Additionally, they discuss Herbalife's successful marketing techniques, including the use of promotional pins and hosting opportunity meetings as infomercials. Brunson highlights potential applications of these strategies in network marketing or affiliate programs.

Overall, the day with Kennedy provides valuable insights into business tactics, marketing strategies, and the importance of balance in work habits. Brunson encourages listeners to subscribe to the No B.S. Newsletter for further insights from him and Kennedy.

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Scott Belsky, Venture Partner at Benchmark Capital