Creating an emotionally safe selling environment through empathy

To create an emotionally safe selling environment, it is crucial to channel empathy towards the audience. Empathy helps the audience feel understood, making them more likely to be vulnerable and listen to what you have to say. Understanding the audience's challenges, feelings of marginalization, and ways in which they are misunderstood can be achieved through observation, listening, and inferring. By grasping what a market does when alone, with you, and with the competition, you can gather insights to create hypothesis and test them out. Empathy is the key to unlock the audience's needs and uncover the incontrovertible truth that will shatter their illusions and change everything.