Remember Shuffle McDonald’s: E72 The Fries and Fall of a Midwest Princess
In part two of the Shuffle Bois’ two-part series on Burger, they turn to the goliath-pioneer of fast food: McDonalds. They trace the company’s flailing attempts to rebrand itself in the 2000s, some of the lasting innovations that they implemented in the decade, and outline some of the reasons that McDonalds’ revenue peaked in the 2000s before starting to decline. They pair this brief corpo-history with a film review of the 2000s documentary “Super Size Me,” which had some influence on the fall of McDonalds.
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