The Ultimate Stablecoin GTM Playbook w/ Stuti of Kraken Ventures - Flywheel #119

In this week’s episode, Stuti from Kraken Ventures shares her journey into crypto and what winning GTM strategies for stablecoins looks like.

Timeline:

00:00 Introduction and Background

10:00 Go-to-Market Strategies for Stablecoins

13:00 The Signal Waterfall

19:09 DeFi Builders and Apps

21:00 The Brain Surgeons of DeFi

22:04 Crypto Institutions

26:19 The Degens

32:46 General Consumers

38:25 How to “Stay in The Market”; Long-Term Success

41:40 Scaling and Competing with Established Stablecoins

43:14 The Success Metrics of Stablecoin Projects

51:07 What Does Success Mean?

54:04 Exploring Potential Angles to Take Market Share

1:03:04 Post-Game Show

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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.