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The Media Leader Podcast
It'll all end in tiers: Latest on 'premium vs ads' strategy for Netflix, Disney and Spotify
Nov 14, 2024
32:31
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their "premium versus ad" strategies are evolving.
They also discuss MediaSense’s latest acquisition, Spotify’s latest earnings, a Newsworks study on youth news consumption habits and more.
Highlights:
01:00: Takeaways from Barb's Establishment Survey: Netflix, Disney+, Amazon Prime Video and Paramount+
18:15: Why media consultancy MediaSense has acquired R3
20:30: Young people actually do consume news, after all – what is the industry getting wrong?
23:10: Spotify earnings: Why profits have surged despite an advertising slowdown
28:00: A dark festive period ahead for ITV?
Related articles:
Total UK SVOD subs stay flat as ad tier users grow at pace
MediaSense buys R3 as consultancy expands to US and Asia
How Spotify delivered a profitable combo despite advertising slowdown
ITV expects 6-7% ad revenue decline in golden quarter
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