Creating a Compelling LinkedIn Presence

How compelling is your presence in LinkedIn – from your summary to your profile to how you disseminate information that enhances your brand? If you are like most people, the answer is 'so-so at best'. Yet according to David Mattson, CEO and President of Sandler Training and Wall Street Journal and BusinessWeek bestselling author, there is a series of simple things that you can do to make your LinkedIn presence powerful, persuasive, and substantial. In this Career Cast, David shares his perspective, significant experience, and practical tips to strengthen your brand on LinkedIn.