The Story of a Brand Compass Rose Ventures - Turning CPG Founder's Anxiety into Agility
Rose says, “Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?”
Today, we interview Rose Hamilton, Founder of Compass Rose Ventures. The Compass Rose Ventures team brings 20+ years of experience in growing consumer brands from concept to successful exits.
They are dedicated to helping CPG founders and investors launch, optimize, and scale brands offering just the right balance of insight, experience, rigor and hands-on support.
We discussed:
* What she’s grateful for
* Her origin story and background
* Her experience at Pet360 and Vitamin Shoppe
* The challenges that brands face today
* The cure for rising customer acquisition cost: Community
* Why she believes that founders need a “Fierce Bias Towards Action”
* Her advice for brand founders and operators
* Why strategy is about making the right choices
* Why the first thing she does when working with brands is a “Stress Test”
* Who she works and what that engagement looks like
* And so much more…
Join Ramon Vela and Rose Hamilton as we break down the inside story of Compass Rose Ventures on The Story of a Brand.
For more on Compass Rose Ventures, visit: https://compassroseventures.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
This episode is brought to you by Sendlane.
Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!
This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.
When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.
Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!