Sharpening Your CRE Axe

Rod Santomassimo, President and Founder of the Massimo Group, is a best selling author and leading coach in the commercial real estate industry.

In this episode we discuss a number of ways a broker can increase their brokerage business.  I jotted down some excellent points during the interview and encourage you to watch the entire session!

Here were two of my favourite quotes:  

"Presence is a vanity play; prospecting, by definition, is a sanity play." 

"Fame isn't fortune, not in commercial real estate at least."

0:00 - Intro 

1:25 - Traits of best brokers 

4:38 - Coaching vs training 

6:55 - The importance of prospecting 

9:16 - Maximizing prospecting time 

16:40 - Prospecting or brand development? 

19:20 - Life style or top production? 

23:30 - Advice for new agents

Rod's website: https://massimo-group.com/New to business 

coaching program: https://massimo-group.com/programs/cre-n2b/

Rod's books (including Knowing Isn't Doing): https://massimo-group.com/store/Connect with Rod on 

LinkedIn: https://www.linkedin.com/in/massimocoach

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🙋 Chad Griffiths, MBA, SIOR 

NAI Commercial Real Estate Inc.