Earned: Unlocking the Power of the Creator Economy

Transforming Digital Connections into Real-World Experiences: The Eventbrite Evolution with Jessie Young

Feb 11, 2025

27:23

In Ep. 160 of Earned, CreatorIQ CMO Brit Starr sits down with Jessie Young, Director of Brand Marketing at Eventbrite. To start, we dive into Eventbrite's remarkable transformation from a simple ticketing platform to a pivotal partner in fostering genuine human connections. Jessie shares how Eventbrite is countering digital loneliness by bringing online communities to life through unique, niche events—ranging from dill pickle making classes to themed gatherings. We learn about the powerful synergy between creators and live events, and how these gatherings allow creators to authentically express themselves beyond online brand partnerships. Jessie highlights the concept of "collective joy," the shared emotions and memories that live events foster, and how brands can engage authentically with audiences by aligning with creators' stories. Switching gears, Jessie highlights the emergence of "Fourth Spaces" and the cultural shift towards meaningful in-person engagements, especially among Gen Z, supported by Eventbrite’s research. To close the show, Jessie and Brit reinforce the importance of celebrating human connections in our increasingly digital world, inviting listeners to reimagine social spaces and embrace the power of live experiences.

In this episode, you’ll learn:

Why in-person events are more valuable than ever, fulfilling a need for human connection that digital spaces can’t replace.
How creators play a key role in bridging online and offline communities, using their influence to curate and host events to bring their audiences together.
Why brands have a chance to connect in a more personal way. Instead of just sponsoring events, they can be part of experiences that feel authentic and meaningful to attendees.

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