The Pursuit of Scrappiness 🎧 Conquering the lucrative amateur sports market with wearables. Lessons in tech and marketing w/ Atis Hermanis & Reinholds Pirags (Hackmotion) Ep.71
Atis Hermanis and Reinholds Pīrāgs are the CEO and CCO of Hackmotion - wrist sensor for amateur sports precision improvement. They are on a mission to help amateur golfers to fix their game with a unique technology that is used by elite level PGA (golf) coaches worldwide. Their sensors are also on the radar of other North American professional sports leagues such as NBA and MLB (baseball).
In this episode we talk about
- Developing Hackmotion sensors
- Marketing strategies for sports consumer devices
- Future of sports wearable tech
The topics covered in this episode with Timestamps:
01:20 - Introduction to Hackmotion smart devices
03:15 - Go-to-market strategy starting with professional athletes in USA
07:00 - Do amateur athletes trust smart devices or prefer coaches?
08:00 - Marketing strategies for sports consumer devices
12:50 - How the Hackmotion technology was developed
14:00 - Scaling production and managing supply chain
17:00 - Selling products in US market without physical presence there
18:30 - Future of sports wearables
To reach out to Atis and Reinholds please use:
Website: hackmotion.com
Instagram: https://www.instagram.com/hackmotion/?hl=en
Facebook: https://www.facebook.com/hackmotion
Support for this episode comes from Nexpay > https://paynexpay.com/
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