Fat Mascara Ep 90: Jamie Kern Lima co-founder/CEO of It Cosmetics
Jan 5, 2018
Jamie Kern Lima, co-founder/CEO of It Cosmetics, talks about building her mega-bran and lunching with Oprah. Also, the hosts discuss their New Year's Eve beauty looks and their spa treatment. They also mention the benefits of living alone and self-care. Lastly, they share the struggles of starting a cosmetic brand and discuss their favorite hair care products from It Cosmetics.
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Mastering Liquid Eyeliner Flick
- To master liquid eyeliner, follow your lower waterline upward and angle the pen to create a more aggressive flick.
- A higher flick than expected creates a stronger and sexier eye look.
Winter Skincare as Self-Love
- Winter can be a time for nurturing a relationship with oneself using skincare as a form of self-love.
- Cocooning through exfoliation and pampering is a socially acceptable way to prioritize self-care during low social activity seasons.
Jamie’s Start: Rosacea Sparks Brand
- Jamie Kern Lima started It Cosmetics due to her own struggle with rosacea and unreliable makeup coverage on live TV.
- She and her husband quit their jobs, assembled an advisory board, and launched the company after writing a business plan on their honeymoon.