Ep 42: Mark Mears is the CMO of WOWorks

The food and beverage industry is overflowing with restaurants, diners, and takeaway stores, all competing for their piece of the market share. That’s why, in order to be successful, you have to differentiate your business and provide your customers with a unique, memorable, WOW-worthy experience. That is exactly what Mark Mears has done as CMO of WOWorks, a holding company that encompasses Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and Simple Greek. By catering to the desires of the “for me” generation, creating a culture of collaboration that supersedes organizational hierarchy, and utilizing an integrated marketing and communications plan, Mark and his team are continually WOW’ing the world. Mark has 36 years of experience in marketing and has accumulated a wealth of knowledge about building a brand and we are very lucky to have had the chance to pick his brain on the topic! Tune in to hear it all!