Digital Dominance: Proven Marketing Strategies to Grow Your Service Business How to Profitably Navigate the Jungle of Amazon ads... with Elizabeth Greene
Summary
In this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth shares insights on navigating the Amazon platform, the types of ads available, and common misconceptions that new sellers may have. The conversation emphasizes the need for careful planning and understanding of the market to achieve success in Amazon advertising.
Takeaways
- Amazon is expanding its advertising capabilities beyond just product ads.
- Ad spend control is crucial for founder-led brands to ensure sustainability.
- It's important to have a long-term growth plan when managing ad budgets.
- New sellers should prioritize SEO before investing in ads.
- Amazon advertising is becoming increasingly competitive and costly.
- Understanding the market and what you can afford is key to setting ad budgets.
- Sponsored product ads are the most effective for driving conversions on Amazon.
- Bid management is essential for optimizing ad performance.
- Relevancy in targeting is critical for ad success on Amazon.
- New sellers should focus on sponsored product ads to avoid making sales for competitors.
Chapters
00:00
Introduction to Amazon Advertising
04:53
The Importance of Ad Spend Control
10:41
Finding the Right Budget for Ads
14:29
SEO vs. Ads: When to Start Advertising
16:20
Navigating Brand and Generic Products
19:50
Understanding Amazon Ad Types and Strategies
23:09
Common Misconceptions About Amazon Advertising
Links
Website: https://www.junglr.com/
Youtube: https://www.youtube.com/@Junglr
LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/
Facebook: https://www.facebook.com/ElizabethatJunglr/
Free High-Converting Website Checklist: FroBro.com/Checklist