I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the podcast, I had the opportunity to learn more about what Bradley does and his vision for the future of voice. He talks in depth about how businesses need to understand the importance of incorporating voice technology within small to medium size companies. If they don’t do it soon, they will quickly fall behind.  Bradley is also the Keynote Speaker at Nashville Voice Conference 2020, coming up on August 7 at the Nashville Entrepreneur Center. The event will focus on how all businesses can become more efficient and effective through the creation of Alexa Skills and Google Actions.  Paul: How familiar do you believe businesses currently are with voice apps, Alexa skills and Google actions?  Bradley: I think it varies, but in general it's pretty low. I view it as defensive in nature rather than offensive in nature. I think a business, including mom and pop gas stations, and as you get into the enterprise space, needs to be working with voice or working with groups like Data Driven Design who are working with voice on their behalf so that they are accumulating knowledge and they're getting acclimated to the space. But the bottom line is that if you're not delving into those waters, you're falling behind, and you're not understanding.  Paul: Do you think businesses know that they can build custom applications for Alexa and Google assistant just like they can with websites or mobile apps and how those can actually help them be more efficient and effective?  Bradley: I think some of that knowledge is there. They want to turn to professionals, and do it right. I don't think it's part of the mental calculus for a lot of companies. Like do the tools exist?  Paul: You wrote a book more than just weather and music, 200 ways to use Alexa. Tell us about that. Tell us about some of those use cases that you've found.   Bradley: It's profound. All the things that you can do with Alexa’s ecosystem. I always joke, you could line up a hundred Amazon employees and even they wouldn't know 70% or 80% of some of these things that are in the book. And I'll give you a couple of examples. It's called “Alexa, What am I Holding?” So four Alexa devices that have a front facing camera, like the Echo Show,  and The Echo Spot. They have a feature called “Alexa, what am I holding?”   Paul:  If you had to come up with an idea of big or small to help any kind of business, including your own, with operations or marketing, creating a voice app, an Alexa skill or a Google action, what would it be?  Bradley: We just went through that with Project Voice. We wanted to create a voice experience that you don't want to regurgitate the web. So with Project Voice, we thought, what is it that a voice experience for a conference ought to do? And what is it it can do, that's above and beyond regurgitating the web? And one of the things that we came up with that we used to great effect was having speakers talk about their sessions in their own voice.  Paul: The goal of the Nashville Voice Conferences is to help people make things happen with their businesses with voice. And, you are the keynote speaker at Nashville Voice Conference 2020, and I'm very proud of that. Can you give us a little preview of what you're thinking will be valuable to the attendees on August 7th, 2020 at the Nashville Entrepreneur Center?   Bradley: Sure!  I'm thrilled that there is a Nashville Voice Conference, number one. I'm thrilled that it's growing.