In this episode, we explore why AI is the next big business lever for e-commerce.
Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention.
He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibility Index" helps businesses stay ahead.
Topics discussed in this episode:
- Why brands need to launch 500-1000 ads per month.
- What the AI Search Visibility Index reveals.
- How AI search traffic converts at higher rates.
- Why most AI search traffic is invisible to tracking.
- What three pillars drive AI search optimization.
- How brands can use AI for retention marketing.
- What results a TikTok Shop brand achieved.
- Why brands need eight-figure revenue budgets.
- How brands risk being left behind.
- What post-purchase surveys reveal about AI traffic.
Links & Resources
Website: https://avenuez.com/
LinkedIn: https://www.linkedin.com/in/drjonsnow/
X/Twitter: https://x.com/drjonathansnow
Blog: https://www.blog.jonathansnow.com/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/35459nas
______________________________________________________
LOVE THE SHOW? HERE ARE THE NEXT STEPS!
Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts
Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/
Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak
Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast