235 – Price vs Value: Julius Caesar’s Ransom

Discover how Julius Caesar turned his kidnapping into a strategic power move by boldly raising his own ransom. Explore the art of storytelling he employed, showcasing its importance in negotiations and sales. Learn how creating value through narratives can resonate with customers and decision-makers alike. The discussion dives into historical perspectives on self-worth and the necessity of recognizing one's own value to gain respect. These timeless lessons reveal much about effective communication and negotiation tactics.