Up Next In Commerce The Journey of GOOD PLANeT Foods Part 2: Establishing A Brand in an Expanding Market
Sep 22, 2022
39:18
GOOD PLANeT Foods was established with a mission in mind, but how did that mission end up as products in the hands of consumers? On part two of this two-part episode, we welcome back David Israel, Founder and CEO at GOOD PLANeT Foods, who is joined by his Co-CEO, Bart Adlam, to fill us in on how they built the business and a partnership. Enjoy!
Tune in to learn:
- How to walk the fine line when working with a co-CEO (10:50)
- What’s the balance between getting the product to market and educating the consumer (12:15)
- How GOOD PLANeT Foods is competing against a glut of lower quality products from competitors (15:50)
- How, according to Bart, GOOD PLANeT Foods is becoming “a market of one” (27:30)
Mentions:
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at