Not investing in marketing in 2025? | E71 with Angeley Mullins

Marketing: the first budget cut and the last to get the credit. In this episode, your favorite co-hosts Ruta and Emma sit down with Angeley Mullins, Chief Commercial Officer at Resourceify, as she shares her no-nonsense perspective on why cutting back on marketing during tough times is the business equivalent of eating soup with a fork: messy, ineffective, and you’ll still be hungry.

They dive into the delicate dance between performance marketing and brand building, why sales and marketing are like peanut butter and jelly (yes, they belong together), and how ignoring your customer’s needs is a fast track to irrelevance.

Takeaways:

• Investing in marketing leads to long-term growth. Don’t let economic pressures push you into shortsighted decisions.
• Performance marketing is just one slice of the pie. Don’t forget the power of brand.
• Sales and marketing should work hand in hand. The dream team works best together, not in silos.
• Understanding customer needs is crucial. Forgetting this? That’s a fast track to irrelevance.
• The pendulum is swinging back toward brand investment. And it’s about time.
• Mistakes are part of the process. If you’re not failing, you’re not trying.
• ROI isn’t the whole story. Marketing is more than just numbers on a spreadsheet.
• A strong brand presence makes selling easier. Build it, and sales will follow.
• Early-stage companies need balance. It’s not just sales or just marketing—it’s both.