Do you find digital marketing confusing? Considering all its crazy acronyms like - CMS, CTR, CPC, CPM, PPC, SERP, SEM, and SEO - it's easy to get overwhelmed quickly. Fortunately, today's guest is an expert at what all of those crazy letters mean and how to best use them to build awareness for your brand.

Mateo Moore is the owner of Extension.Team. A non-traditional marketing agency specializing in driving leads for their clients using Paid and Organic traffic. When he's not helping clients master their digital marketing acronyms, Mateo serves as a fractional CMO as well.

In a wide-ranging and sometimes technical conversation we cover things like:

Organic vs paid traffic
Why keywords are going away
Linking your audience and message
Where you should be online
The importance of reducing friction
Why you need a relationship funnel - not a sales funnel

Meet Mateo

LinkedIn: Mateo Moore

Website: Extension.Team

S1 E10 Organic and Paid Traffic with Mateo Moore