Matthew Holman is the Head of Growth and Co-founder of QPilot, which offers merchants a way to manage subscriptions and deliver the best products to consumers. He is an expert in the subscription space and the Founder of “Subscription Prescription,” a newsletter full of insights to help subscriptions thrive. Matthew is the Operations Co-chair of SUBTA (Subscription Trade Association) and a community advisory board member at RiseKit. 

How can you deliver an automated consumer experience? For subscription brands to be successful, they need to look beyond simply acquiring as many new clients as possible. What should you look for?

For Matthew Holman, acquiring new clients is about examining the lifetime value and understanding the outcome your clients desire. It’s not just enough to have loyal consumers — you want them to experience new products, upsells, and offerings. This not only maintains their loyalty but generates more revenue for your brand. Creating a subscription is a journey, and Matthew says the more you engage clients and become part of their journey, the more you can sell. 

In this episode of the Quiet Light Podcast, Joe Valley sits down with Matthew Holman, Head of Growth and Co-founder of QPilot, to talk about how to build a larger customer lifetime value. Matthew explains subscription logistics, communication for retention, and understanding your consumer for the long run. Stay tuned!