The Punk Rock MBA

Randall Pich (CEO, Live Fit Apparel)

May 8, 2020
Randall Pich, CEO of Live Fit Apparel and former band member, shares his unique journey from the music scene to leading a thriving clothing brand. He discusses how adaptability and community support shaped his success. Randall reflects on the cultural identity challenges he faced as a Cambodian immigrant and how skateboarding helped him navigate them. The conversation also delves into the significance of influencer marketing and staying authentic in a competitive market, offering insightful advice for aspiring entrepreneurs.
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