In Episode 6 we speak with the CEO of Integral Communications Group Ethan McCarty and answer the question “What’s the Future of … Employee Communication?”

A former journalist, Ethan joined IBM in early 2000 to manage the web presence for IBM’s $6 billion a year research division, he also co-authored their groundbreaking blogging guidelines, launched IBM’s intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders.

He is now the CEO of Integral Communications Group, a consulting firm specializing in employee activation, as well as a masters-level lecturer on digital media and employee communications for Columbia University.

We spoke to Ethan from New York where he lives and works.

We discussed a range of topics relevant to companies of any size including:

Why Ethan started an employee activation company
Internal vs External communications
Harnessing your external network
Employee Advocacy beyond: "Please retweet this"
How do you measure employee engagement?
Helping attract new talent to the firm
Using communication as a recruitment tool
How do you "activate" employees?
Stop "interruption messaging"
Culture and purpose
Personal brand vs company brand
Renting your brand to an organisation
Eminence vs advocacy
Showing up with your network
Design your value proposition to be network permeable
Getting your digital tools ready
What 3 things can you do next week to start an employee engagement program?
1. Start talking with employees
2. Reinspect the measures of our work
3. Inspect your practice of iteration
The Agile Manifesto

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S1 Episode 6: The Future of Employee Communication with Ethan McCarty