Selling In The Motor Trade We've Always Done It That Way!
The motor trade is ever changing, like most markets. Simon started selling cars when he was 17, he’s now 49 and obviously the way he sell cars and trains people to sell has evolved in that time
For your sales meeting this week, we examine some the practices that haven’t actually changed since the Romans. Or have they! The danger is, if we don’t continually strive for improvement and development across the board, we stand still or get left behind.
Again, this motivational tale may not be entirely true but ask yourself and your team. How many processes, habits, and paper trails to name but a few, do we complete every day the same way, just because it’s always been done that way?
Here are the highlights:
{02.50} Imperial Roman War Chariot
{03:23} Space Shuttle
{04:22} We’ve always done it that way
{05:05} Customers know more about the vehicle than we do
{05:30} Sky Cycling Race Team
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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