The Mind Your Business Podcast

Episode 752: The One Where We Talk About AI in Your Business

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Apr 21, 2025
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INSIGHT

Income Affects AI Dependency

  • The less money a business makes, the more it tends to rely on AI tools like ChatGPT.
  • More profitable businesses use AI as an enhancement, not as a dependency, showing skill differences impact AI usage.
ADVICE

Leverage AI for Marketing Copy

  • Use ChatGPT to draft and polish marketing content by feeding it rough ideas and detailed context.
  • Iterate with AI for emails, ads, and social posts to efficiently produce diverse marketing materials.
ANECDOTE

AI Enhances Creative Brainstorms

  • James and team brainstorm creative video ad ideas without AI, then refine scripts using ChatGPT.
  • AI acts as a helpful editor rather than the original creative source, enhancing ideas and tightening content.
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