On the Record by Leadpages

Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)

Sep 15, 2022

Rand Fishkin, co-founder of SparkToro, shares personal and professional wisdom in this two-part interview. They discuss diversifying marketing strategies, challenging venture capital, building a better mouse trap in marketing, evolving relationships and challenging gender roles, and supporting charities like Give Directly.

18:55

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Episode guests

Rand Fishkin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

SparkToro empowers businesses to explore alternative marketing channels beyond Google and Facebook for better results.

SparkToro's unique funding structure and business model aims to inspire non-traditional approaches to funding and company building in the entrepreneurial landscape.

Deep dives

Impact of SparkToro on Audience Research

SparkToro provides audience research data to customers and free users. It simplifies the process of gathering data on audience preferences by analyzing social media profiles, content consumption habits, and following patterns. Previously, this kind of research required significant time and resources. SparkToro's affordable pricing allows businesses of all sizes to access valuable audience insights, leveling the playing field for marketers.

Introduction

2min

Diversifying Marketing Strategies and Challenging Venture Capital with SparkToro

3min

Building a Better Mouse Trap

7min

Evolution of a Relationship and Challenging Gendered Roles

2min

Supporting Charities and the Impact of Give Directly

4min

The Personal Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence.

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you.

In part one, we explore Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

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On the Record by Leadpages

Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Impact of SparkToro on Audience Research

Encouraging Alternative Marketing Approaches

SparkToro's Unique Funding Model and Entrepreneurship

Remember Everything You Learn from Podcasts