The Best One Yet

🥔 “Surge Potato Pricing” — Instacart’s personalized pricing. Utah’s for-profit football. Australia’s teen insta-ban. +In-N-Out’s 67.

7 snips
Dec 11, 2025
Discover how Instacart's new personalized pricing strategy could change shopping forever, with different prices for different users. Learn about Utah's stunning $500 million deal with private equity for its athletics program, marking a major shift in sports funding. Meanwhile, Australia takes a bold step by banning social media for kids under 16, raising debates around digital safety. Plus, find out why In-N-Out is avoiding the number '67' in a quirky twist.
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ANECDOTE

Number 67 Gets 86ed At In-N-Out

  • In-N-Out banned the number 67 after a viral Gen Z trend caused crowds when order 67 was called.
  • The chain now skips announcing 67 to avoid safety issues at restaurants.
INSIGHT

Personalized Pricing Raises Trust Issues

  • Consumer Reports found Instacart displayed different prices to different users for the same items, varying up to 23%.
  • Instacart framed this as AI-run experiments but also showed inconsistent "original" prices, raising honesty concerns.
ADVICE

Adapt To Emerging Pricing Regulation

  • Expect regulators to intervene: New York outlawed AI-optimized rip-off pricing and others may follow.
  • Monitor state laws and consider avoiding platforms that use opaque personalized price tests.
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