
The Best One Yet đĽ âSurge Potato Pricingâ â Instacartâs personalized pricing. Utahâs for-profit football. Australiaâs teen insta-ban. +In-N-Outâs 67.
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Dec 11, 2025 Discover how Instacart's new personalized pricing strategy could change shopping forever, with different prices for different users. Learn about Utah's stunning $500 million deal with private equity for its athletics program, marking a major shift in sports funding. Meanwhile, Australia takes a bold step by banning social media for kids under 16, raising debates around digital safety. Plus, find out why In-N-Out is avoiding the number '67' in a quirky twist.
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Number 67 Gets 86ed At In-N-Out
- In-N-Out banned the number 67 after a viral Gen Z trend caused crowds when order 67 was called.
- The chain now skips announcing 67 to avoid safety issues at restaurants.
Personalized Pricing Raises Trust Issues
- Consumer Reports found Instacart displayed different prices to different users for the same items, varying up to 23%.
- Instacart framed this as AI-run experiments but also showed inconsistent "original" prices, raising honesty concerns.
Adapt To Emerging Pricing Regulation
- Expect regulators to intervene: New York outlawed AI-optimized rip-off pricing and others may follow.
- Monitor state laws and consider avoiding platforms that use opaque personalized price tests.



