🥔 “Surge Potato Pricing” — Instacart’s personalized pricing. Utah’s for-profit football. Australia’s teen insta-ban. +In-N-Out’s 67.

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Dec 11, 2025

Discover how Instacart's new personalized pricing strategy could change shopping forever, with different prices for different users. Learn about Utah's stunning $500 million deal with private equity for its athletics program, marking a major shift in sports funding. Meanwhile, Australia takes a bold step by banning social media for kids under 16, raising debates around digital safety. Plus, find out why In-N-Out is avoiding the number '67' in a quirky twist.

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ANECDOTE

Number 67 Gets 86ed At In-N-Out

In-N-Out banned the number 67 after a viral Gen Z trend caused crowds when order 67 was called.
The chain now skips announcing 67 to avoid safety issues at restaurants.

ANECDOTE

Crowd Experiment Exposed Price Gaps

Consumer Reports ran a crowd experiment with 437 volunteers buying identical baskets on Instacart at the same time.
The experiment revealed price differences up to 23% for identical items from the same store.

ADVICE

Adapt To Emerging Pricing Regulation

Expect regulators to intervene: New York outlawed AI-optimized rip-off pricing and others may follow.
Monitor state laws and consider avoiding platforms that use opaque personalized price tests.

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