Female Startup Club Fave Hits: Losing 3 million followers on Instagram and turning it into a multi-million dollar business opportunity, with Kush Queen’s Olivia Alexander (Part 1)
I’m so thrilled you’re tuning into this episode today with Olivia Alexander - the Founder of Kush Queen.
Since 2015, Kush Queen has been committed to providing the finest cannabis, wellness, and lifestyle products. Under Olivia’s direction, Kush Queen has grown to become the premier female-focused cannabis lifestyle brand and has catapulted into a multi-million dollar company, distributed to 1000+ accounts, stocked in the likes of Urban Outfitters and partners with incredible brands like Alice and Olivia.
In this episode we cover:
- Why it’s important to build your email and sms database over social media: and spoiler alert it’s because she learned the hard way when she lost an Instagram account with 3 million followers
- The marketing risks she took that quantum leaped her forward
- How she overcomes the challenges that inherently come with working in this industry
I also loved her advice for other entrepreneurs out there. You need to know - being an entrepreneur is so challenging. You are setting yourself up every day for constant challenges. You can look at it as a challenge, or an opportunity. Olivia got so beaten down, that she got good at taking every challenge and turning it into an opportunity. And now Kush Queen is like family, and the business is almost like a human. Looking at the business like a human, like a living breathing human brings a lot of empathy into the business. In terms of work-life balance, in terms of culture. This will give you the confidence to take risks and act a little wild. There is a way to make calculated risks. Especially entrepreneurs that are just starting, you need to be empowered to know that those moments may come and you should bet on yourself. Bet on you. What you know. Your experience. Your passion. You’ve got this.
Let’s get straight into it!
LINKS WE MENTION:
Kush Queen's Website
Olivia's Instagram
Kush Queen's Instagram
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