If you're not familiar with Jennifer Allwood, let me introduce her with this quote from her site, JenniferAllwood.com :

I teach Christian women how to build a business online using social media, top-notch strategy and a proven framework all while keeping their faith and family top priority

https://jenniferallwood.com

I've admired Jennifer's work for some time now, so when I was asked to be a guest speaker in her private mastermind group, I was honored.

For those who ask for episodes that are "all about copy", this fits the bill. Jennifer and her group asked some great questions and I think you'll find value in my answers.

If you'd like to know more about Jennifer Allwood and her new program, Better Way, check out the Links section below.

[00:12] Intro
[01:01] What is copywriting?
[02:05] How did you get into this business?
[04:00] Everything is copy
[05:30] The P.A.S.T.O.R. Framework
[17:19] Are women more prone to...
[18:55] A heart-lead seller
[20:20] Teach them long division...then sell them a calculator
[23:04] How is it working for you?
[23:23] The power of One-to-One selling
[26:04] How does PASTOR work with social media?
[30:04] Copy for Facebook...vs Copy for Instagram
[30:30] Can I be an exceptional communicator...but a bad seller?
[32:10] What should marketers not do
[33:50] This is what you meant to say
[35:35] Bio Copy
[38:10] Writer's Bl*ck (we don't use that term)
[41:25] Accidental copy
[42:11] It's perfect enough!
[43:09] Any trends?
[46:51] When and how do I hire a copywriter?
[49:34] Tell me about certification
[52:48] Offering Risk Free Guarantees

Links

Which Revenue Stream Is Right For you? - This is Jennifer Allwood's quick and easy quiz to help you determine which of the 8 kinds of revenue streams she teaches will work best for you.

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¿Qué es la gravedad? (Parte I)