How to Train Your Generative AI with Priceline CTO Marty Brodbeck

On the 34th episode of Enterprise Software Innovators, host Evan Reiser (Abnormal Security) talks with Marty Brodbeck, CTO of Priceline. Priceline is an online travel agency that enables users to book hotels, flights, and rental cars across 400 airlines and 300,000 hotels in over 200 countries worldwide. Marty shares thoughts on organizational frameworks to implement AI effectively, underestimated use cases for generative AI, and how Priceline’s new chatbot, Penny, uses the latest generative AI capabilities to transform the customer experience.

Quick hits from Marty:

On the future of AI in business: “I firmly believe that... a lot of the biggest innovations [in the enterprise] are going to be the application of machine learning and generative AI to scale out infrastructures.”

On the iterative development of AI applications: “These large language models don't work right out of the box. There's a corpus of information that they get trained on that isn't necessarily accurate, so you have to complement the capabilities you're going to get from a large language model with your own data.”

On AI for personalization and customer interaction : “Number one, it's the iterative nature in which we built our prompts for Penny and tested those to get it to a point where it was conversion positive... And two, being able to iterate on prompts to get them right so that Penny is responding in the appropriate way that's valuable for our consumers, those are the two big things that we learned."

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Enterprise Software Innovators is a show where top tech executives share how they innovate at scale. Each episode covers unique insights and stories that will help you succeed as a technology leader. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog/

Enterprise Software Innovators is produced by Luke Reiser and Josh Meer.