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From Scratch with Jessica Harris chevron_right

Jason Ackerman

Nov 14, 2025
30:51
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1
Introduction
00:00 • 2min
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2
What's the Difference Between on Line and Offline?
01:38 • 2min
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3
How Did You Meet Joe Fideli?
03:52 • 3min
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4
How Did You Become a Sponsor?
06:24 • 5min
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5
The Human Capital Issue in New York City
11:48 • 2min
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6
You're a Retailer, You Know?
14:06 • 2min
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7
What Are Some Mistakes in the Early Days?
15:37 • 4min
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8
Canelopes - How Do You Know When They're Ripe?
19:40 • 2min
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9
How Did You Evolve Your Technology?
21:50 • 3min
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10
Was There Any Sense That You Might Go Into the Fabric Watch Book Business?
25:05 • 3min
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11
Leadership in the Executive Position
27:36 • 3min
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Jason AckermanFresh Direct is an online grocer that disrupted the traditional food supply chain by sourcing food where it’s produced and delivering it to consumers without going through additional retailers. Fresh Direct launched in 2002 from its headquarters in a former paper plant in Long Island City, Queens.

Jason speaks with Jessica Harris about how he launched Fresh Direct, from scratch.

Listen to the interview

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