Side Hustle School Ep. 3130 - Weekend Workshop: The Wordpress Revolution
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Jul 27, 2025 This podcast dives into transitioning from a service provider to an educator, showcasing a journey from web design to creating a profitable online course on WordPress. It emphasizes the importance of understanding client needs and provides actionable steps for listeners. The episode also covers how to convert personal expertise into a teachable system, including testing course demand and shifting focus from service-based work to educational offerings. It's a practical guide for aspiring side hustlers.
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Shannon's Teaching Transition
- Shannon Mattern transitioned from freelancing web design to teaching WordPress skills through an online course and coaching.
- She rebranded as WordPress BFF, aiming to empower students with friendly, clear website-building guidance.
Service Limits and Client Needs
- Freelancers often face income limits tied directly to their available working hours.
- Clients also want more control and independence managing their websites, revealing unmet needs.
Teaching Multiplies Impact
- Teaching skills multiplies income potential compared to trading time for projects.
- It builds lasting relationships instead of one-time client transactions through ongoing education.
