Building Momentum, Design's Value, and the Physical Store with Brian Ardinger and Robyn Bolton

On this week's episode of Inside Outside Innovation, we talk about how to stop forcing motion and start building momentum, the value of design in the AI era, and the comeback of the physical store. Let's get started.

Inside Outside Innovation is the podcast to help innovation leaders navigate what's next. Each week, we'll give you a front-row seat into what it takes to grow and thrive in a world of hyper uncertainty and accelerating change. Join me, Brian Ardinger, and Mile Zero's Robyn Bolton as we discuss the latest tools, tactics, and trends for creating innovations with impact. Let's get started.

Podcast Transcript with Brian Ardinger and Robyn Bolton 

Midwest Venture Capital Momentum and the Greater Plains Summit

[00:00:30] Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and with me I have Robyn Bolton. Robyn, how are you? 

[00:00:48] Robyn Bolton: I am doing great today. It is sunny and warm for once in Boston, so couldn't be better. How are you doing?

[00:00:54] Brian Ardinger: I think it's maybe the first time that Boston is warmer than Lincoln at this point. I think you said it was 80, and it's 56 right here, so... 

[00:01:00] Robyn Bolton: I was going to say, we've got one day a year where I have better weather, so I will take it. 

[00:01:04] Brian Ardinger: Well, things are going well here in Nebraska. Last week was the Berkshire Hathaway shareholders weekend in Omaha, so if people are familiar with that, that's when all the Warren Buffett fans come into town to spend money at Borsheim's and Nebraska Furniture Mart and to learn what's going on.

This year, there was a group, the gener8tor and NMotion Group, hosted a Greater Plains Summit where they brought in some investors and angel investors and want to be angel investors to tag along with what was going on at the Berkshire event. It was interesting because there were multiple different venture funds from around the Midwest that all came in.

I think it was probably the first time I've seen all of us in the same room, which was quite good, and we had a number of different discussions about what was going on in the Midwest when it comes to venture capital, and it's nice to see more and more folks looking at the Heartland as a place that you can actually invest in new startups and new ideas and that.

[00:01:57] Robyn Bolton: That sounds like an awesome week because there is so much potential in the Midwest and the Heartland and the Plains. It always warms my heart when I hear about the venture community and the startups, and that it's not all concentrated on the coasts.

Innovation Lessons from Massive Events and the IO Summit

So this week, school is wrapping up. The end of the semester's coming, so I've been reading graduate theses. I read one, it was fascinating. It was a design solution to a crowd problem, but it's about a festival in India. It happens every 12 years, and it draws between 250 million and 300 million people. 

[00:02:39] Brian Ardinger: Wow.... 

[00:02:39] Robyn Bolton: To a single town over the course of several days. And I was like, that is bringing the population of America to a town in India and, like, having to create the city and the infrastructure and everything, a temporary city to house a country's worth of people, and it just blew my mind 

[00:03:02] Brian Ardinger: That puts Burning Man to shame, I think. And the 350 folks that we hosted in Lincoln the other week for the IO Summit, I guess we're going to have to up our game, so. 

[00:03:10] Robyn Bolton: I'm not sure you want to shoot for 350 million, and actually the festival that occurred last year was a big momentous one, only happens every 144 years, 600 million people. Yes, so I'm like, yay, 350 people for IO. That's my speed. That's my size crowd. 

[00:03:30] Brian Ardinger: At least you had a chance to meet all of them. 

[00:03:33] Robyn Bolton: Yes, yes, and have great conversations with them, and at no point did I feel like I was about to be crushed in a stampede, so ... kudos to you.

Corporate Innovation: Stop Forcing Motion and Start Building Momentum

[00:03:42] Brian Ardinger: Well, let's get into the meat of our podcast. As you know, each week we try to find three or four articles that we've come upon in the world of innovation to share with folks.

First one is a short blog post by Tendayi Viki. Tendayi's with The Strategizer Group, and he's got a short little blog post called Stop Forcing Motion, Start Building Momentum. What I liked about this, it was a very just short reminder about what we're seeing in corporate innovation and a lot of places where all these transformation efforts, people spin them up, generate a lot of impressive movement you know, new structures are announced, new teams are announced, dashboards are filled up, and it's a lot of motion.

And what Tendayi really talks about is the fact that motion is great, but what really, you're trying to build is momentum. You know, motion peters out as soon as you stop pushing, but momentum keeps going. And so what are some of the things that you can do to kind of build momentum rather than just activities around it?

I think that's a good important lesson to remember, especially as you're spinning up new teams or new initiatives, that it's more than just doing things. It's like how do you create things that actually create momentum that allow the initiatives to continue to go forward and continue to build excitement, et cetera.

[00:04:49] Robyn Bolton: Yeah, this is a great reminder. You know one of the things that, that like you, that I, I see often and say often is people confusing activity for achievement. Tendayi's first tip in this article to start where belief already exists is so spot on, because rarely is that where things actually start. It's usually like, oh, you know, we need this much revenue, or we need to use this technology, and usually in those places there's a ton of skepticism.

Building Credibility and Emotional Energy in Innovation Teams

Well, we should do this, but we've never done it before, and we'll never do it well and blah, blah, blah. So instead, start where belief exists, where people already feel the need, but also feel like it's possible. You get the quick wins, and then you do get the momentum. You get that motion and the velocity and the results and all of those good things that make innovation kind of self-perpetuating.

[00:05:40] Brian Ardinger: And just even a little bit of credibility creation goes a long way to, you know, stop the naysayers and/or give you a little bit more runway to actually continue to push that rock up the hill. 

[00:05:50] Robyn Bolton: Yes. You got to believe you can push the rock. 

[00:05:54] Brian Ardinger: I think the other point that he makes is how you design for emotional energy and doing things such that the emotions become contagious so that, again, it's not just work, but there's a meaning behind the work that you're doing.

[00:06:07] Robyn Bolton: Yep, and we are humans after ...