WP Builds 436 – How AI is helping WPML translate your WordPress website faster and cheaper
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Sep 11, 2025 Amir Helzer, founder of WPML and Toolset, dives into the revolutionary impact of AI on WordPress translation tools. He explains how the Private Translation Cloud enhances translation speed and accuracy in over 50 languages. The conversation explores the shift from traditional to AI-driven methods, highlighting quality control and contextual understanding. Amir also discusses the balance between AI automation and maintaining authenticity, plus the potential financial benefits for web developers utilizing a subscription model. It's an exciting look at the future of multilingual web management!
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LLMs Were Born From Translation Research
- Transformers and LLMs were originally developed to improve machine translation by focusing on meaning rather than literal word mapping.
- That design explains why modern LLMs produce more natural, context-aware translations than earlier systems.
AI Can Outperform Non‑Professional Translators
- Amir Helzer asserts modern LLM translations can outperform non-professional human translators in specific languages.
- He describes using LLMs to translate WPML content into Hebrew with superior quality to his own writing.
Train The Model Once For Consistency
- Teach the LLM once how to handle WordPress constructs, SEO limits, and branding to get consistent translations.
- Run tests, fix recurring issues, and then scale because the corrections persist across future translations.