Episode 575 - Social Media Fun & Trope Research with Luke Richardson

In this engaging discussion, author Luke Richardson, known for his archaeological thrillers, dives into the nuances of writing and marketing. He emphasizes the need for a balance between authenticity and commercial strategies in today's literary landscape. The conversation highlights the blend of organic social media engagement with paid advertising for maximum impact. Richardson also reflects on the paradox of great writing being both surprising and inevitable, encouraging listeners to ponder their own storytelling practices.