Beyond The Interface (BTI) Vy Alechnavicius: In today’s market, juniors compete with ex-heads of design.
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Sep 2, 2025 Vy Alechnavicius, an award-winning UX leader and best-selling author, shares his journey through the competitive landscape of UX design. He highlights the challenges junior designers face, particularly with seasoned professionals vying for the same roles. Vy emphasizes the importance of continuous self-learning, effective personal branding, and practical experience over traditional portfolios. He also discusses the evolving role of design leaders and the impact of AI on the industry, providing insights essential for aspiring designers.
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From Fan Site To UX Career
- Vy Alechnavicius started in high school by building a complex fan website and teaching himself ActionScript and Flash.
- That early self-led project sparked his shift from generalist tinkering to a focused UX career.
Self-Learning Then, Information Overload Now
- Vy says earlier UX careers required a decade of self-learning because mentorship was scarce.
- Today abundant content shortens that journey but creates decision fatigue for learners.
Learn How To Learn (Then Apply)
- Focus on the meta-skill of learning: practice, apply, and iterate instead of hoarding theory.
- Stop spinning in research and reading; draw the line and put skills into real projects.
