Exploring the evolving landscape of the beef cattle industry, this episode delves into the integration of advanced genetics and modern farming practices, shaping the future of beef production. Join us as our special guest Mark McCully discusses sustainable beef production and the role of advanced breeding techniques in ensuring environmental stewardship and long-term industry viability.

“Our charge as Angus Breed is to be able to deliver those genetics that can help the commercial producer make money while at the same time satisfy a consumer." - Mark McCully

What you’ll learn:

(00:00) Highlight
(02:40) Introduction
(08:13) The Branding of American Angus
(11:48) Challenges in beef industry
(15:28) The significance of leadership in beef industry
(24:20) The World Angus Evaluation Initiative
(41:17) Angus’ position on AI and future technologies
(47:48) End of the episode

Meet the guest: Mark McCully, CEO of the American Angus Association has a 27-year journey in the industry, marked by his transition from a farm kid in Illinois to a leading figure, reflecting his deep-rooted passion for cattle. His strategic role in shaping the Certified Angus Beef brand and his commitment to sustainable beef production through innovative supply chain solutions have positioned him as a pivotal influencer in the beef cattle industry. Mark's unique blend of practical farm experience and visionary leadership continues to drive impactful advancements in the field.

Connect with the guest!

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