Jay Abraham didn’t get his nicknames “The 21.7 Billion Dollar Man” and “The Godfather of Marketing” by accident. They are a testament to his legendary work ethic and mastery of the art of marketing. Jay has helped build thousands of businesses for over four decades. And on top of that, he has advised entrepreneurial icons such as Tony Robbins, Daymond John, Stephen R. Covey, and many more.

In this episode of the Perfectly Mentored Podcast, Jay Abraham joins Jason Portnoy to provide you with career-altering business advice and strategies. This is an absolute masterclass that will reshape your perception of marketing… forever. Check it out!

Topics Covered

If you were starting with creating an offer right now, how would you differentiate yourself from everyone else? [3:11]
How do you get into the mindset of what [your audience] really wants? [6:43]
Is that the same process you use for creating the message? [10:59]
How do you create so much value in the mind of the people that makes them want to exchange large sums of money with you? [12:24]
If someone wanted their brand to be recognized as a luxury/high-end commodity, how would you help them market their products in such a way? [19:54]
How does someone get started [in business]? [21:40]
Do you think people overcomplicate business? [28:17]
Do you think business is, more or less, universal? [33:01]
You’re working on some strategies with Tony [Robbins] about how to thrive and take advantage of a recession. Do you mind sharing some of those strategies here? [37:14]
What are the 3-5 most important metrics that our listeners need data on in order to operate and grow their business? [44:08]
Before we end the show, is there anything I didn’t ask you that I should have? [53:22]

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