Demand Efficiency Dan Frohnen on channel mix, tracking, and structuring teams for success
Podcast Summary
In this conversation with Dan Frohnen, CMO at PicnicHealth, talks about Channel Mix. Today, you’ll hear about PicnicHealth’s channel mix, Dan’s approach to channel diversification, choosing when to invest in new channels, keeping teams organized and productive, and the most common pitfalls.
Prior to joining PicnicHealth, Dan served in numerous roles, including as the CMO of UpKeep, the CMO of Sendoso, the Executive VP of Marketing at Skedulo, and as VP of Global Demand Gen and Sales Development at Conga.
Episode Outline
[06:05] PicnicHealth’s diversified channel mix.
[07:27] Approaching channel diversification.
[09:17] Investing in new channels.
[11:01] Keeping teams organized.
[13:18] Common channel mix pitfalls.
[14:59] The selling motion
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