Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgator) and JR went from founder to executive on a leadership team managing a $700m budget towards an IPO. After another 5 years in this role, JR started Weav, which ultimately fizzled out, but led to the conversations that started Lemon Squeezy.

Timestamps

00:00 Intro
00:24 James is back
03:58 No Context Round
04:58 JR's early years
08:05 JR's life ambitions
10:00 Getting into the internet and affiliate marketing
12:38 Getting into Wordpress and starting Mojo Marketplace
19:42 Launching Mojo Marketplace
23:16 Roots in payment infrastructure
26:01 Selling Mojo Marketplace
36:04 Lessons from a 10 year period
38:04 Why Lemon Squeezy is like Space Mountain
39:52 Starting Weav
41:54 How the idea for Lemon Squeezy came about
45:51 Getting users in the early days of Lemon Squeezy
48:28 Positioning
52:43 Pricing
55:33 JR in his spare time

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

Lemonhead: Meet JR Farr, CEO & Co-founder of Lemon Squeezy