Unreserved Wine Talk 234: Wine and Fashion Share Aspirational Marketing and Self-Identification with Jessica Kogan of Vintage Wine Estates
How will new technology affect the way you buy and learn about wine in the future? What does it take to launch a winery into the digital space? Which aspects of the fashion industry could the wine industry benefit from emulating?
In this episode of the Unreserved Wine Talk podcast, I'm chatting with Jessica Kogan, a digital brand marketing executive who has successfully launched brands such as Gucci, Prada, Charles Schwab, Cameron Hughes, and now Vintage Wine Estates.
You can find the wines we discussed at https://www.nataliemaclean.com/winepicks
Giveaway
Three of you will win a special bottle of wine from one of the wineries in Jessica Kogan's portfolio. To qualify, all you have to do is email me at natalie@nataliemaclean.com and tell me that you’d like to win a copy. I'll choose three people randomly from those who contact me.
Good luck!
Highlights
What drew Jess to a career in the fashion industry?
What were the challenges of bringing a fashion brand online in the early days of the internet?
Are there similarities between the fashion and wine industries?
How does the wine industry tap into our aspirations and fantasies?
What are the major differences between the fashion and wine industries?
Why does the wine industry need to do a better job of delivering wine to customers?
Why is it important to have transparent ingredient labeling for wine?
How did Jess get into the world of wine?
Join me on Instagram, Facebook and YouTube Live
Join the live-stream video of this conversation on Wed at 7 pm ET on Instagram Live Video, Facebook Live Video or YouTube Live Video.
I want to hear from you! What’s your opinion of what we’re discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn’t answer?
Want to know when we go live? Add this to your calendar: https://www.addevent.com/calendar/CB262621
About Jessica Kogan
Jessica Kogan is a brand marketing and digital transformation executive with a seriously successful track record of launching CPG brands and DTC businesses that scale. As the Chief Growth & Experience Officer at Vintage Wine Estates (NASDAQ: VWE) her role is to drive the VWE digital transformation roadmap, unifying DTC, eGrocery and Supply Chain enabling customer satisfaction and employee empowerment. Most recently as the Chief Marketing & Digital Officer, Jessica led DTC division growth from $30 million to $100 million in less than 3 years.
To learn more, visit https://www.nataliemaclean.com/234.