Demand Efficiency Gated CEO on creating seamless on-boarding experiences
May 22, 2023
10:38
Podcast Summary
In this conversation with Andy Mowat, Co-Founder of Gated, he talks about Gated’s demand efficiency levers. Today, you’ll hear about his approach to demand efficiency, the custom Chrome extension that they built, focusing on all the surfaces and experiences, and driving creativity.
Prior to founding Gated, Andy served as the VP of GTM Operations and Growth Marketing at Culture Amp, the Senior Director of Customer Success Operations at Box, the VP of Business Operations at Upwork, and COO at Prialto.
Episode Outline
[02:43] What is Gated?
[04:46] Approaching demand efficiency.
[06:00] Working through all the surfaces.
[07:30] The custom Chrome extension.
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