We all have different definitions of success, but in the end, we all have the ability to reach our highest potential. Today’s guests Dr. Shawn Dill and Dr. Lacey Book, the ‘small business superheroes’, and creators of the Black Diamond Club, believe that with discipline and focus, anyone can find success.

Shawn is the CEO of The Specific Chiropractic Center while Lacey is on the way to becoming Board Certified in Chiropractic Pediatrics. Both Shawn and Lacey have a passion for impacting the community and reaching people all over the world in the service industry to go out and do the same.

Let’s dive in and learn more about how this power couple went from one business to scaling to nine!

Things you will learn in this episode:

[00:01 - 06:32] Opening Segment

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I introduce today’s guest Shawn and Lacey
Supporting small businesses
Black Diamond Community
Authors of None of Your Business
Lacey’s background
Working multiple jobs as a teen
Hard work ethic and do it yourself culture
Born and raised in Silicon Valley
Shawn’s background
Started as a shoe shiner in a country club
Inspired to find out why these people could afford this lifestyle
Always taking care of the people who serve you

[06:33 - 15:10] The Entrepreneur Bubbling up Inside You

Lacey continues her story
Teller at a bank
Wondering what to do next
Getting an opportunity to work for someone in chiropractics
Shawn’s trajectory
Graduating from chiropractics
How Shawn and Lacey’s partnership began
Meeting Shawn as a teacher in Lacey’s school
Mentorship in being a chiropractor and a business owner
Started working for Shawn
Married and began several businesses
Shawn’s perspective
A word from our sponsor

[15:11 - 23:35] From One Business to Nine

Lacey talks about starting the first business
A partnership like a marriage
The formation of the foundation
Building momentum to scale other businesses
Taking the model from the Chiropractic center and posting it to other businesses
Approached by others about the model
The open door for coaching
A supportive group for creating businesses
Connections leading to three other businesses
Lessons learned from the experience
Perception is everything
What you believe is what you can achieve
How None of Your Business came into play
Being told you need to write a book
Helping service providers become business owners
The Black Diamond Club
Getting the greatest providers together
Embracing the concept of marketing and selling
Making a bigger impact
Celebrating wins and supporting during losses

[23:36 - 31:37] Closing Segment

Who you know or what you know?
Shawn talks about the importance of who you know and how people like you
Developing relationships
ThE RaNDoM RoUnD
How to reach out to Shawn and Lacey
Links below
Final words

Tweetable Quotes:

“What I’ve learned about entrepreneurship and having an entrepreneurial spirit, is that sometimes you don’t even realize that it’s bubbling up inside you.” - Dr. Lacey Book

“Everybody learns how to do their craft but they don’t learn how to be a business owner.” - Dr. Lacey Book

“Just knowing somebody, just having their number in your phone, really isn’t going to do a lot for you unless you develop the relationship. If you have the relationship - to me that’s what matters most.” - Dr. Shawn Dill

Resources Mentioned:

Connect with Dr. Shawn on Instagram and Facebook.

Connect with Dr. Lacey on Instagram and Facebook.

Visit both on https://shawnandlacey.com/ or https://www.blackdiamondgroup.com/ to learn more.

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