What happens when an elite financial advisory firm embraces a "give to grow" mindset instead of the traditional hard-sell approach? In this episode, I sit down with Cannon Carr, CEO of CornerCap, to explore exactly that. Cannon takes us behind the scenes of how his expert-led team has used authenticity, generosity, and tailored business development strategies to drive remarkable growth—without ever feeling like they're "selling."

We dig into how Cannon transformed his mindset, reshaped his firm's culture, and practically applied the GrowBIG and Give to Grow systems to reach entrepreneurs and small business owners on a meaningful level. From shifting away from “always be closing” to developing a truly integrated marketing strategy that leads with value, Cannon shares actionable insights you can apply today—whether you’re an advisor, consultant, or service-based entrepreneur. This conversation is loaded with real talk, tested tactics, and a refreshing take on sustainable business development.

Topics We Cover in This Episode:

The powerful mindset shift that helped Cannon grow without “selling”
How giving more can lead to deeper relationships—and more revenue
The biggest mistakes experts make when trying to grow their business
How Cannon and his team created a seamless strategy from marketing to client conversations
Ways to scale trust and credibility through content, without feeling salesy
A sneak peek into the systems that helped transform an expert firm into a growth engine
How to help others grow… and grow yourself in the process
One simple tip Cannon says anyone can apply today to start seeing better results

Tune in now to learn how a values-first, give-to-grow approach can help you stand out in a crowded market—while building a business you’re proud of. This isn’t theory—it’s a tactical, inside look at what’s working right now from someone who’s lived it.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Cannon’s Podcast – Business Owner Tales from the Trenches: businessownertales.com

Cannon’s Interview with Mo Bunnell (Part Two – Scaling Your Business with Purpose): Listen on Apple Podcasts

Mo’s 50+ Go-To Questions Download (for opening meaningful conversations): givetogrow.info

Winning More – Mo’s free growth strategy toolkit & mini-training: winning-more.com

Cannon’s Exit Strategy Download – A practical guide to business succession planning: epwealth.com/business-succession-plan Case Studies & Resources from Cannon & CornerCap: cannon-carr.com

Podcast Highlight: Glen Jackson on Why Values & Culture Matter: Listen on Apple Podcasts

Podcast Highlight: Dave Moody on Turning Personal Struggles into Strength: Listen on Apple Podcasts

Podcast Highlight: Dave Sutton on Building a Powerful Balance Sheet: Listen on Apple Podcasts

Visit Cannon & CornerCap Online: cannon-carr.com

Connect with Cannon Directly: ccarr@epwealth.com

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